Web Design & E-Commerce

High-converting websites and B2B e-commerce platforms for industrial brands. Built for technical buyers who do their research before they call.

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— 01 What it is

The website as your hardest-working sales rep.

Industrial buyers read your site for hours before they ever pick up the phone. They check your capabilities, your certifications, your customer list, your case studies, and the depth of your technical content. If the site looks like 2015 or loads in eight seconds, you are out of the consideration set before sales even hears your name.

We build industrial websites that match the technical credibility of your product — fast, accessible, SEO-ready, and structured around the buyer's actual decision sequence.

— 02 What's included

Six layers. One platform.

  • Brand-aligned design — Custom UI that reflects your positioning, not a template kit.
  • SEO-optimized architecture — Pillar pages, topical clusters, internal linking structured for industrial intent.
  • Headless CMS — Sanity, Strapi, or Contentful. Your team owns the content layer.
  • B2B e-commerce — Shopify, BigCommerce, or custom — for catalogs, configurators, and quote workflows.
  • Core Web Vitals optimized — LCP under 2.5s, INP under 200ms, CLS under 0.1. Google's "Good" tier on mobile.
  • CRM and lead-capture integration — Forms wired into Zoho, HubSpot, or Salesforce with proper attribution.
— 03 Who it's for

When you need a real website.

  • Industrial brands with an old site that is killing inbound leads
  • Contract manufacturers launching a new capability or service line
  • Industrial-tech vendors who need a credible product page and developer documentation
  • B2B e-commerce projects with complex catalogs, configurators, or quote workflows
  • Companies migrating off WordPress without losing SEO equity
  • Brands consolidating multiple legacy sites into one architecture

If your current site cost less than $5K and looks like it — this is the right rebuild. If it converts at 0.3% and you cannot tell why — this is the right diagnostic.

— 04 Frequently asked

Before you sign.

How long does a web design project take?

A standard industrial B2B site (12–25 pages, headless CMS, CRM integration) takes 8–14 weeks from kickoff to launch. E-commerce platforms with product catalogs and integrations run 12–20 weeks.

What platforms do you build on?

Astro + Sanity for content-heavy industrial sites. Shopify, BigCommerce, or custom for B2B e-commerce. WordPress for clients who need it. We pick the platform that fits your IT team's ability to maintain it after handoff.

Do you handle migration from an old site?

Yes. Migration includes URL audit, 301 redirect plan, content extraction, SEO equity preservation, and post-launch ranking monitoring. Done badly, a migration loses 30–60% of organic traffic. Done right, you keep the equity and gain Core Web Vitals.

Will the site rank in Google?

The site is built SEO-ready: clean architecture, schema markup, Core Web Vitals optimized. But rankings come from sustained content publishing. Most clients pair web design with our Lead Generation Machine for that reason.

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