ESCG - International Law Firm

(PUBLISHED)
December 7, 2024
(WRITER)
Sell with Marketing
Introduction

ESCG is a Venezuelan law firm with over two decades of experience, specializing in corporate law, labor law, arbitration, complex litigation, international law, and intellectual property. Their focus lies in legal prevention, strategic defense, and comprehensive counsel for companies operating in a volatile regulatory environment. (escg.com.ve)

Project Goals

To redefine ESCG’s digital presence, reinforce its position as a trusted firm for national and international clients, and unlock new business opportunities through a solid SEO and brand strategy.

Challenges
  • Outdated website with no clear structure or SEO optimization
  • Inconsistent brand identity, misaligned with the firm’s professional standard
  • No strategic content to position the firm in B2B channels
  • Urgent need to attract international clients and highlight experience
  • What We Did
  • Complete redesign and development of a bilingual website (English and Spanish), focused on services, cases, and brand reputation
  • Technical and content SEO focused on keywords like “international arbitration Venezuela”, “corporate lawyers Venezuela”, and related terms
  • Brand strategy and visual identity refinement to ensure consistency and professionalism
  • Strategic advising on communication tone, differentiation, and global positioning
  • Conclusion

    +4,340 organic clicks on Google Search

    +130,000 impressions, with a 3.3% CTR

    Average search position: 5.5 for key legal terms

    Increased visibility and credibility for international client acquisition

    A modern and professional online presence aligned with ESCG’s legal expertise

    💼 ESCG now has a digital platform that reflects its legal excellence and supports growth in competitive markets.