WAU - Software Development - Guatemala

WAU modernizes the core of banking operations—without downtime, without fear, and with zero room for error.
As a B2B fintech software provider, WAU focuses on core banking development for high-level decision-makers like CEOs and CTOs.
In a highly competitive and niche tech market, their challenge was not only to stand out—but to lead with precision.
WAU needed more than a digital presence—they needed a platform that matched their technical excellence and international ambitions.
- Build brand authority in fintech
- Generate qualified leads
- Expand their presence to Mexico, Central America, and the U.S.
- Improve visibility across SEO and social channels
💡 Brand Architecture & Digital Foundations
- Rebuilt and optimized WAU.com in English and Spanish
- Implemented SEO best practices, copywriting and multi-language architecture
📲 Multichannel Content Strategy
- Full management of LinkedIn, Instagram, Facebook, and X
- Weekly editorial calendars aligned with product and marketing goals
🎙️ The WAU Factor Podcast
- Concept, production, distribution and positioning of The WAU Factor, now one of Guatemala’s leading tech podcasts
📊 Sales Enablement Tools
- Designed high-impact business presentation decks tailored for enterprise clients and closers
📈 +200% increase in monthly website visits
📢 +50% follower growth across all platforms
🏆 Stronger industry reputation leading to new client acquisition (confidential leads sourced from website and podcast exposure)
WAU is now positioned not just as a service provider, but as a thought leader in banking technology across LATAM and beyond.