Claudia Franceschi

Some marketing operators know how to manage campaigns. Claudia Franceschi knows what it costs to build something that lasts.

She comes from one of Venezuela's most storied entrepreneurial families — the Franceschis, whose cacao roots in the Paria Peninsula date back to 1827, when Vicente Franceschi Vicentelli arrived from Corsica and founded what would become one of the world's most celebrated cacao estates. Six generations later, Claudia is part of the team that transformed that family legacy into Franceschi Chocolate — a premium, internationally awarded brand recognized by the International Chocolate Awards and certified B-Corp, now expanding across the US, Panama, Peru, and Chile.

That upbringing shaped everything about how she works. She didn't learn brand building in a classroom. She learned it inside a family enterprise where reputation is generational, quality is non-negotiable, and every market entry carries the weight of nearly two centuries of legacy.

With +20 years of experience spanning commercial development, brand building, digital marketing, B2B channel strategy, and consumer insights, Claudia has led regional expansion across Latin America, managed key accounts in retail and hospitality, directed shopper marketing teams, and built the PR and public relations infrastructure that positioned Franceschi Chocolate as a premium export brand in the most demanding markets in the Americas.

She brings all of that discipline — and all of that expectation of excellence — to SWM. As Chief of Operations, she ensures that every client commitment is honored, every campaign runs with precision, and the agency delivers what it promises. Always.