Manuel García
CEO & Founder
▸ Guadalajara, México
I've spent 20 years at the intersection of creativity and technology — and what I've learned is this: the companies that win aren't always the best. They're the ones that figured out how to be understood. That's the problem I wake up wanting to solve every day.
Most marketers choose a lane — B2C or B2B, brand or performance, creative or tech. Manuel García — Industrial Engineer and MBA — spent 20 years refusing to pick one. That refusal became his greatest competitive advantage — and the engine behind Sell with Marketing.
He started where few B2B marketers have ever been: inside the largest consumer brands in Latin America. Colgate-Palmolive. Quala. Circle K. Corpañal. He didn't observe these companies — he ran their marketing. He managed Bon Ice, Mimadito, Circle K, and Palmolive across Venezuela, México, Latam, and the United States. He built demand from zero, moved product at scale, and learned something most B2B marketers never get to learn: what it feels like when a brand truly connects with millions of people. Then he brought all of that firepower into the world of B2B — and nothing was the same.
He founded Sell with Marketing on a thesis: industrial companies have world-class products and second-rate brands. The gap between the two is where revenue dies. His job — and SWM's entire reason for existing — is to close it.
But Manuel isn't just a marketer. He is one of the most technology-forward minds in the agency world. He builds AI-powered content systems. He architects websites that generate pipeline. He thinks in automations, funnels, and revenue mechanics as naturally as he thinks in creative concepts and brand narratives. He doesn't choose between left brain and right brain — he runs both simultaneously and builds systems that do the same.
Today he leads SWM's executive direction, AI strategy, and European expansion — while serving as partner of Network Advisors in USA and CMO of Fyware in Mexico, and shaping the next generation of marketing leaders as a professor at Tec de Monterrey.
He has worked with neuroscientists, motorcycle riders, fintech founders, law firms, and Fortune 500 industrial companies. He speaks every language that matters: brand strategy, AI, pipeline mechanics, and results.
He sees the world globally — thinks in systems, speaks in strategy, builds in technology — and turns all of it into something the market actually wants to buy.