AI CONTENT
GOVERNANCE
How we use artificial intelligence to produce content, who approves it, and how that accountability is documented and verifiable.
Position
Sell with Marketing uses generative AI as a production tool inside a documented editorial process. Every item of content is read and approved by Manuel Alejandro García Sánchez, Chief Executive Officer, before it leaves the agency. Every factual claim is verified against a primary source, and the review is recorded and retained. Sell with Marketing operates as a deployer of generative AI systems under Article 50 of Regulation (EU) 2024/1689, and applies this policy to all output that may reach an audience inside the European Union, regardless of where the content is produced.
Legal basis
| Instrument | Status |
|---|---|
| Regulation (EU) 2024/1689, Article 50 | Applicable since 2026-08-02 |
| Regulation (EU) 2026/1744, Digital Omnibus on AI | In force 2026-07-27 |
| Commission Guidelines on Article 50 | Adopted 2026-07-20 |
| Code of Practice on Transparency of AI-generated Content | Published 2026-06-10 |
| Regulation (EU) 2016/679 (GDPR), ePrivacy Directive | Applicable |
Five commitments
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The CEO approves everything
Every item of content produced by Sell with Marketing is read and approved by Manuel Alejandro García Sánchez, Chief Executive Officer, before it leaves the agency. Every piece, every channel, every client. Karla Ayala, Creative Director, acts in his absence. Automated review layers are process controls. They hold no authority.
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Every claim is verified against a primary source
Official registries, regulatory texts, filings, named research, or direct statements from the source. A claim that cannot be verified is removed. Approval without verification is not approval.
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Synthetic media is labelled on the content itself
Image, audio or video depicting real persons, places or events in a way that appears authentic carries a visible label placed on the content, never in metadata or in a caption that can be cropped away.
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AI agents declare themselves first
Any conversational agent deployed under the Sell with Marketing name discloses its artificial nature at first interaction, before any data is collected.
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The record is producible
Reviewer, approver, date, sources, classification and systems used are retained for a minimum of 24 months and produced on request from a client, an auditor or a competent authority within 10 business days.
What Article 50 covers, and what it does not
Precision matters here. Conflating regulatory regimes creates work that protects nobody.
In scope, Article 50
- Chatbots and AI agents interacting with natural persons
- Synthetic audio, image and video
- Deepfakes depicting real persons, places or events
- AI-generated text published to inform the public on matters of public interest
Outside Article 50
- B2B lead scoring
- Advertising targeting
- Personalization engines
These sit under GDPR, ePrivacy and the DSA. Different regimes, different obligations. We do not represent compliance with one as compliance with the other.
Absolute prohibitions
- Fabricated quotes, statistics, endorsements or sources
- Synthetic depictions of real persons without documented consent
- Conversational agents that conceal their artificial nature
- Non-consensual intimate imagery and child sexual abuse material, prohibited under Article 5 of the AI Act as amended by Regulation (EU) 2026/1744
- Content promoting racism, xenophobia, antisemitism or discrimination in any form, including through stereotypes, casting or humour
- Content associated with authoritarian or totalitarian political movements, including ironic or meme usage
The final two precede any regulatory requirement. They are permanent standing rules of this company.
Questions we are asked
Does Sell with Marketing use AI to produce client content?
Yes. Sell with Marketing uses generative AI systems as a production tool inside a documented editorial process. Every item is read and approved by Manuel Alejandro García Sánchez, Chief Executive Officer, before it leaves the agency. Every factual claim is verified against a primary source, and the review is recorded and retained for at least 24 months.
Who approves content published by Sell with Marketing?
Manuel Alejandro García Sánchez, Chief Executive Officer, personally reads and approves every item of content produced by Sell with Marketing before release, on every channel and for every client. Karla Ayala, Creative Director, acts in his absence. This is the standing operating rule of the agency, not an escalation path or a sampling process.
Is Sell with Marketing a provider or a deployer under the EU AI Act?
Sell with Marketing operates as a deployer of generative AI systems. It does not develop or place general-purpose AI models on the market. Where a project would place an AI system on the EU market under the Sell with Marketing name or trademark, a separate provider assessment and written CEO authorization are required before launch.
Does the EU AI Act apply to an agency established outside the European Union?
Yes, where the output of the AI system is used within the European Union. Article 50 of Regulation (EU) 2024/1689 reaches providers and deployers regardless of where they are established. Sell with Marketing applies this policy to all output that may reach an EU audience, produced from any of its offices.
How does Sell with Marketing handle AI-generated images and video?
Synthetic image, audio or video that depicts real persons, places or events in a way that appears authentic is treated as a deepfake and carries a visible label placed on the content itself, never in metadata or in a caption that can be cropped away. Content depicting a real person is produced only with documented consent.
Can a client or an auditor request the review record for a specific piece of content?
Yes. Sell with Marketing retains the reviewer identity, approval date, verified sources, classification decision and AI systems used for every published item, for a minimum of 24 months. Records are produced on request from a client, an auditor or a competent market surveillance authority within 10 business days.
Questions from clients, auditors or authorities
Email [email protected] ↗Zapopan MX / Wilmington DE / Mücke DE / Caracas VE