Sales Tools
Your best salesperson has a folder of files from four different years, and the one they send is whichever they find first.
Book your Diagnostic ↗The material exists. It is scattered, dated, and nobody trusts it.
Sales enablement at Sell with Marketing means the material a B2B team carries into a conversation, built as one system: the digital business card that survives a trade show, the technical dossier, the one-pager per product line, the written case studies, and the proposal template that stops every quote being rebuilt from nothing.
What a sales team sends is what your company looks like to a buyer who has not met you. When every rep sends something different, from a different year, with a different logo, the buyer draws the conclusion you would expect about how the rest of the company is run.
The scattered version is not a discipline problem. It is that nobody built the material as a system, so each person solved their own gap with whatever was to hand.
What the team actually carries.
- Digital business cards for the whole team: A profile the buyer keeps after the trade show, with the direct contact route and the material attached. The paper card ends up in a bin with forty others; this one is still there when they need a supplier in March.
- The technical dossier: Capabilities, certifications, plant, equipment and sectors served, in a document that answers what a purchasing department checks before approving a new supplier. This is the file that gets forwarded internally, so it has to work with nobody presenting it.
- One-pagers per product line: One page, one line, the specifications and the reason to choose it. The document a technical buyer wants when they have already understood who you are and now want to compare.
- Case studies written to be checked: The customer's situation, what was done, what changed, with the figure and its date. Written to be verifiable, because a case study of adjectives persuades nobody who buys for a living.
- The proposal and quote template: Structure, terms, validity and format defined once, so a proposal stops being reassembled from scratch and stops depending on which rep is writing it.
- Where it lives and how it stays current: A single place the team pulls from, with a rule for what gets updated when. Material with no owner is material that is out of date in a year, and that is how the folder of eleven versions gets built in the first place.
When each seller shows a different company.
- Sales teams sending different material with different versions and dates
- Manufacturers going to trade shows with paper cards and a printed catalogue
- Companies whose technical dossier has not been updated since a certification changed
- Teams rebuilding a proposal from zero for every quote
- Businesses with real results that have never been written up as a case
- Exporters needing the same material to work in several languages
This is a system, not a set of files. The material is designed to be used, updated and reused by your team, in editable formats, in a place they control. Anything else becomes another folder of dated documents within a year.
Before you sign.
Are digital business cards not just a free app?
There are free apps and they solve the individual case: one person, one contact card. What is built here is the company version of the problem, which is a different job: the whole team on one system, with your identity, with the dossier and the one-pagers attached, and with the contact landing in the CRM instead of on a phone. The card is the entry point to the material, and it is the material that does the selling.
Can our team update the material themselves?
Yes, and it is delivered in editable formats with the templates and the instructions, because material only we can change is material that will be out of date the first month you are busy. What we also define is who owns each piece and when it gets reviewed, since that is the part that decides whether the system survives.
Which of these do we actually need?
Rarely all of them at once, and the honest sequence depends on how you sell. A company that lives on trade shows starts with the card and the dossier. One that sells by long email threads starts with the one-pagers and the case studies. The Diagnostic looks at how your deals actually happen and sequences it, rather than quoting the full set by default.
We have no results we can publish. Can we still do case studies?
Usually yes, and more often than companies expect. When a client will not be named, the case is written by sector and size, with the number and without the name, and that still works because a buyer is checking whether you have solved their problem before. What is never done is inventing a figure, and where a claim cannot be evidenced it does not go in.
Is this the same as the presentations?
They are neighbours and they are not the same. A presentation is what you show while you are in the room. These are what stay behind when you leave, and what gets forwarded to the people you never met. Both matter, and most companies need the two built on one system so they look like the same company.
ARM THE TEAM
WITH ONE STORY.
It starts with the Diagnostic: what standing still is costing you, what fixing it costs, and what gets fixed first — in your own data. Paid work, credited 100% against the fix if you move within 90 days.
Book your Diagnostic ↗