The Operators.
Four operators running the agency. One founder, one creative director, one COO, and the European head. Each of them owns a real piece of the business — not titles inflated for the website.
Manuel García
20+ years in B2B industrial marketing across CPG, automation, energy, chemicals, and manufacturing. Faculty member at Tec de Monterrey, HubSpot Solutions Partner. Leads brand strategy and the SWM Lead Generation Machine.
Read more →Karla Ayala
Brand strategy and creative lead. Owns the visual system, editorial voice, and creative production across the agency. Background in B2B industrial brand building and content strategy at scale.
Read more →Claudia Franceschi
Operations and client success. Owns delivery quality, account management, and the operating discipline that lets the agency scale without losing the bar. Co-founder of SWM with Manuel.
Read more →Alex Reffel
Embedded in Mücke, Hessen — runs SWM's European operations across DACH and adjacent markets. Bilingual delivery in German and English. Background in B2B industrial growth across the Mittelstand.
Read more →SUIT UP
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