Corporate Identity
The 10-minute check every industrial buyer runs before the first call — your site, your LinkedIn, your deck, your proposal — and what it says about whether you can be trusted with the order.
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Corporate Identity is the brand system Sell with Marketing builds for industrial companies: the identity system of logo, colour and typography, the presentation and proposal templates, the corporate and executive LinkedIn profiles, the application guide that keeps the team from breaking it, and the photography and brand assets it all runs on.
A technical buyer does not decide in the meeting. Before answering your email he spends about ten minutes with your site, your LinkedIn, the deck you sent last quarter and the proposal your competitor sent this week. None of that is about your product. All of it is about whether the company behind the product can be trusted with the order.
This is the discipline nobody puts a figure on, because the price of failing it stays invisible: the buyer never tells you the deck looked improvised. The CEO of a U.S. supplement manufacturer, anonymous by agreement, said it in his own words: "their prospects go to the page, they see LinkedIn, they see the company presentation in meetings — and they see that this is a serious company." Revenue doubled over two years and he attributes a good part of that to this work.
Five pieces. One company.
- Identity system: Logo, colour, typography and the rules for using them, delivered as files your team and any supplier can actually work with.
- Presentation and proposal templates: The deck that goes into the meeting and the proposal that comes out of it, built to a documented standard so everything leaving the building reads as the same company. Proposal decks are a line of their own here, not an extra bolted onto something else.
- Corporate and executive LinkedIn profiles: The company page and the profiles of the people who sign, because your buyer opens both in those same ten minutes and reads them as one company.
- The application guide: The rules that hold the system together once the work moves to a printer, a distributor, the trade-show team or the next hire.
- Photography and brand assets: The plant, the product and the people, shot to a brief, so the site and the deck stop running on stock images of somebody else's factory.
When the company looks smaller than it is.
- Industrial companies whose product is better than the impression the first ten minutes leave
- Manufacturers where every salesperson sends a different deck, built from the last one they found
- Companies that grew by acquisition and carry three logos, two palettes and no rule about which one wins
- Exporters presenting to buyers in markets where the paperwork decides who the supplier is
- Teams whose executives have LinkedIn profiles the buyer checks and that have gone years without an update
- Brands that rebuilt the website and left the deck, the proposal and the profiles behind
Corporate identity is a line of work with its own scope and its own price, not an extra that comes with a website. The Diagnostic is what tells you whether it is your biggest leak, or whether something else is costing you more first.
Before you sign.
Is this just a logo?
No. The logo is one file inside a system. What your buyer actually sees in those ten minutes is the site, the LinkedIn profiles, the deck in the meeting and the proposal in the inbox, and on each of those surfaces the system either holds or falls apart. We build the system and the rules that hold it across all of them.
Do we have to rebuild the website too?
That is a sequencing decision, not a given, and the Diagnostic makes it with data instead of assuming. If the site was built recently and holds up, the identity work adapts to it and the templates, profiles and assets line up behind it. If the site is the weakest surface of those ten minutes, it gets rebuilt first so nothing is dressed twice — that is web design and B2B e-commerce, a discipline with its own scope and its own page.
Can you show results from this?
One case is anonymous by agreement and it is the clearest we have. The CEO of a U.S. supplement manufacturer described what changed in his own words: prospects reach the page, they check LinkedIn, they see the company presentation in meetings, and they see a serious company. Revenue doubled over two years and he attributes a good part of that to this work. We do not claim we doubled his sales: we built what his buyers were looking at.
Who owns the files?
You do. Source files, fonts and the licences that go with them are handed over along with the application guide, so your team, your printer and any agency you hire next can keep working without coming back to us for a file.
Where does this start?
With the Diagnostic. It scores what your buyer sees on every surface, puts a monthly figure on what standing still is costing you, and states what gets fixed first — in your own data. It is paid work, and 100% of it is credited against the fix if you move within 90 days.
LOOK LIKE
WHAT YOU ARE.
It starts with the Diagnostic: what standing still is costing you, what fixing it costs, and what gets fixed first — in your own data. Paid work, credited 100% against the fix if you move within 90 days.
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