Brand & Press Kit
SELL WITH
MARKETING.
Official brand resources. Use these assets to represent SWM accurately across media, partner sites, and editorial coverage.
Brand Mark
✓ Do
- Use the pyramid mark as provided — no recoloring
- Maintain clear space equal to the pyramid's width on all sides
- Scale proportionally — never stretch or skew
- Use white version on brand-color backgrounds
✗ Don't
- Don't rearrange or recolor individual tiers
- Don't place on busy photographic backgrounds without overlay
- Don't use at sizes below 32px
- Don't add drop shadows or effects
Color Palette
Orange
#F87802 oklch(67% 0.19 48) Primary — CTAs, accents, energy Red
#F03302 oklch(58% 0.22 32) Urgency — problem, alerts Cyan
#039ECD oklch(63% 0.13 220) Trust — data, stats, links Yellow
#FFD700 oklch(90% 0.18 95) Highlight — key callouts Ink
#0A0A0A oklch(8% 0 0) Text — primary ink Paper
#F5F0E8 oklch(95% 0.01 80) Background — light surfaces Blue
#014DA1 oklch(36% 0.14 250) Deep trust — nav, buttons Typography
Display / Headlines
SELL WITH MARKETING
Bangers
All-caps display font for punchy headings. Google Fonts.
Subheadings / UI caps
B2B MARKETING THAT MOVES REVENUE
Oswald
Variable weight, condensed. Google Fonts.
Body / Long-form copy
The shortlist forms on LinkedIn — months before any search begins.
Roboto Condensed
Variable weight, highly legible. Google Fonts.
Downloads
Pyramid logo — full color SVG SVG Pyramid logo — white mono SVG SVG Pyramid logo — dark mono SVG SVG
For editorial requests, interview scheduling, or assets not listed here, contact [email protected]