Paid Advertising
Google, Meta, LinkedIn and TikTok run as one budget instead of four. With the measurement wired first, because a campaign you cannot measure is a campaign you cannot defend.
Book your Diagnostic ↗Four platforms, four reports, and nobody can say what worked.
Paid advertising at Sell with Marketing means Google Ads, Meta, LinkedIn and TikTok planned and operated as a single budget: search intent captured where it exists, demand created where it does not, conversion tracking that survives a cookie banner, and a quarterly report on which campaigns produced actual price requests.
The usual arrangement puts each platform in its own dashboard with its own definition of a conversion, and every one of them claims the same sale. Add the four reports together and you have sold three times what you invoiced. The problem is not the campaigns. It is that nobody built the one measurement all four have to answer to.
We run the media and we own the measurement. What we do not sell is the close: whether a request becomes an order depends on who answers it and how fast, and that sits with your sales team. We never charge a percentage on results the proposal declares out of scope.
One budget. Four platforms. One number that decides.
- Google Ads: search, Performance Max and remarketing: Search captures the buyer already looking for what you make, with negative keywords doing the real work of keeping industrial terms away from consumer traffic. Where a catalogue exists, Merchant Center feeds it.
- Meta: demand where the search does not exist yet: Nobody googles a machine they do not know exists. Meta is where that buyer is reached before there is a search term to bid on, and it is the cheapest inventory of the four by a wide margin.
- LinkedIn: the job title, not the interest: The only platform where the plant manager, the purchasing director and the quality lead can be targeted by what they do rather than by what they browse. Expensive per click and worth it when the deal is worth six figures.
- TikTok: reach and recruitment, measured honestly: Real for employer branding and for consumer-adjacent lines. We say so when it does not fit a purely industrial account instead of billing a platform because it is fashionable.
- Conversion tracking that survives consent: Server-side measurement through Cloudflare Zaraz, deduplicated against the browser event, so a rejected cookie banner does not silently delete the conversion. This is built before the first peso is spent, not after the first report disappoints.
- The quarterly report in front of whoever signs: Which campaign, which platform and which search produced price requests: not impressions, not reach, not a platform-attributed sale nobody else can verify.
When the invoice is monthly and the answer never is.
- Manufacturers spending on Google and Meta with no single definition of a conversion
- Companies whose platform reports add up to more sales than the accounting system shows
- Industrial exporters who need presence in a market before the sales rep gets on the plane
- Teams whose campaigns stopped working the month the cookie banner went live
- Businesses paying for clicks on terms a consumer types and an engineer never would
- Companies with a long buying cycle whose ads are judged on a 7-day attribution window
Paid advertising buys attention now; SEO and answer-engine visibility build the position that keeps producing when the budget pauses. Most accounts need both, and the Diagnostic states how the budget should split before anyone signs.
Before you sign.
Do you guarantee leads or a cost per lead?
No. Anyone quoting you a guaranteed cost per lead before seeing your account is quoting an average from someone else's market. What we commit to is the work and the measurement: the campaigns built, the tracking wired server-side, the negative keyword discipline, and a report you can audit. Whether a request becomes an order depends on who answers it and how fast, which is your sales team, and we do not charge a percentage on results the proposal declares out of scope.
Is the ad budget included in your fee?
No, and you should be careful with any agency that blurs the two. Our fee covers strategy, build, operation and reporting. The media budget is paid directly by you to the platform, in your own advertising account, so you can see every peso and it stays yours if we ever part ways. Infrastructure that belongs to the client lives in the client's account.
Which platform should we start with?
That is what the Diagnostic answers, and the honest answer changes by company. A manufacturer whose product is actively searched for starts with Google. One selling something the market does not know exists starts with Meta, because there is no search volume to capture. When the deal is worth six figures and the buyer is identifiable by job title, LinkedIn earns its higher click price.
Our last agency showed great numbers and we saw no orders. What is different?
Almost always the same cause: each platform counted the same conversion, and nobody deduplicated against the CRM. We wire the measurement first and report against price requests, not against platform-attributed conversions. It sometimes makes our numbers look smaller than the ones you were shown before. Those are the numbers that hold up in front of the person who signs.
How much budget does this need to work?
Enough for the algorithm to leave the learning phase, which depends on your cost per click and your cycle, not on a number an agency invented. The Diagnostic puts a figure on it using your own data and says what it will and will not buy at that level. It is paid work, and 100% of it is credited against the fix if you move within 90 days.
ONE BUDGET.
ONE ANSWER.
It starts with the Diagnostic: what standing still is costing you, what fixing it costs, and what gets fixed first — in your own data. Paid work, credited 100% against the fix if you move within 90 days.
Book your Diagnostic ↗