B2B SEO Services
The buyer who will sign your next order is comparing suppliers right now, in a search you are not in. B2B SEO is the work that puts you in that comparison: the technical fixes, the content that answers a specification question, and the measurement of which searches turned into price requests.
Book your Diagnostic ↗The shortlist was written before anyone called you.
Sell with Marketing is a B2B SEO agency for industrial and technology companies. What we sell is B2B SEO services: technical SEO, keyword research by buying stage, technical content and application pages, structured data, and the quarterly report on which searches produced actual price requests.
An industrial purchase is decided long before the first call. Someone writes a specification, searches for who can meet it, opens six tabs and closes four. By the time the phone rings the shortlist already exists, and the only question left is whether your name is on it.
Consumer SEO optimises for volume. B2B SEO optimises for the twelve searches a year a plant manager types before a capital purchase, and those searches look nothing like the ones a keyword tool sorts to the top. That is the whole difference, and it is why a generalist agency reports traffic and an industrial one reports requests.
And now the buyer asks a machine first.
Part of that research no longer happens on a results page. The buyer asks ChatGPT, Perplexity or Copilot which suppliers do this and reads three names instead of ten blue links. Google puts an AI Overview above everything else. Being absent from that answer costs what being absent from page one costs, and it is measured differently.
So this work includes it, as part of the SEO and not as a separate product. The site has to be readable by an AI crawler, the answers have to exist in the content, and the mentions have to be measured. What we do not do is promise you a position in an answer engine: these systems are not deterministic, and the same question asked twice can return different names. What can be done is to measure where you stand today, with a date on it, work on what moves it, and measure again.
- Rendering parity: what an AI crawler receives is what a person receives, not an empty shell
- Structured data and clear entity definitions, so a machine knows what you make and who for
- Content written to answer the question a buyer actually asks, in a form an engine can quote
- A dated baseline of mentions and citations across the engines, and the same measurement repeated
- The honest reading of it: a snapshot of a moment, never a guaranteed placement
Five pieces. One position.
- Technical SEO: Crawling, indexation, site architecture, internal linking and Core Web Vitals. The unglamorous half, and the half that decides whether any of the rest is visible at all.
- Keyword research by buying stage: The searches of the engineer defining a specification, of the buyer comparing two suppliers, and of the one about to ask for a number. Three different jobs, and a keyword list sorted by volume finds none of them.
- Technical content and application pages: The page for the material, the process, the tolerance or the industry a buyer searches by name. That is where a deep industrial catalogue wins searches a generalist agency never sees.
- Visibility in the answer engines: The structured data, the rendering parity and the measurement described above, delivered inside this scope instead of sold as a separate line.
- The report on which searches produced requests: Not rankings for their own sake. Which query, which page and which month produced a price request, reviewed quarterly in front of the person who signs.
When your buyer searches and finds your competitor.
- Manufacturers with a deep catalogue whose site ranks for the company name and almost nothing else
- Technology companies selling a considered purchase, where the buying committee researches for months
- Exporters who rank at home and are invisible in the market they are trying to open
- Businesses where traffic climbs and the number of price requests stays flat
- Companies that already publish and have never been told which search produced a customer
- Teams whose presence in the answer engines has never been measured once, in either direction
This discipline lives inside Get Found, and it is a line of work with its own scope. It builds the position and holds it; turning the request into a signed order belongs to your sales team. The Diagnostic is what says whether the gap sits here, in the site itself, or downstream in how the price gets answered.
Before you sign.
How long until we rank?
Positions are built. Our best-documented climb to #1 took 14 months of sustained content and SEO, for the exact search the client asked for, and that arc is the argument for why this runs on a retainer instead of a three-month project. The technical fixes land in the first weeks. WAU went from nonexistent in organic search to 457,000 accumulated organic impressions with an 8.3% click-through in its home market, and that is the shape of the curve: slow, then compounding.
Do you guarantee a first position?
No, and neither can anyone else. Nobody controls a search engine’s ranking, and an agency that guarantees a position is quoting your market instead of measuring it. What we sell is the work and the measurement: the technical fixes, the research, the content, the structured data and the report on which searches produced requests. Every one of those pieces exists or it does not, and you can verify it yourself.
Is B2B SEO different from ordinary SEO?
The techniques are shared. The economics are not. A B2B search has a fraction of the volume and a multiple of the value, the buying committee is four or five people who search differently from each other, and the cycle runs in months. Optimising for traffic in that context wins the wrong searches. We work the queries a specification produces, which is exactly why the report is about requests and not sessions.
Do you also work on being cited by ChatGPT and Perplexity?
Yes, and inside this scope rather than as a separate service. The site is made readable to AI crawlers, the content is written so an engine can quote it, and the mentions are measured with a date attached. What nobody can honestly sell is a guaranteed placement: generative engines are not deterministic and the same question asked twice can return different names. We measure where you stand, work on what moves it, and measure again.
Do you work outside Mexico?
Yes. The work runs today in English, Spanish and German, for the United States, Germany, the United Kingdom, the Netherlands and Mexico. A market is not a translated site: the search a German buyer types is a different search, held by a different competitor, and it is treated as its own piece of work.
Where does this start?
With the Diagnostic. It measures where the buyer stops finding you and puts a monthly figure on it, in your own data, then states what gets fixed first. It is paid work, and 100% of it is credited against the fix if you move within 90 days.
BE ON THE LIST
BEFORE THE CALL.
It starts with the Diagnostic: what standing still is costing you, what fixing it costs, and what gets fixed first — in your own data. Paid work, credited 100% against the fix if you move within 90 days.
Book your Diagnostic ↗