Business Presentations
The deck your sales team rebuilds from scratch every week, each version a little worse than the last. Built once, properly, in a template that survives contact with your team.
Book your Diagnostic ↗Every seller has a different version, and none of them is the good one.
Business presentation design at Sell with Marketing means the decks a company sells and reports with: the sales presentation, the capabilities deck, the technical proposal, the board report and the trade-show presentation, each structured for its own job and delivered in a template your team can keep using without our help.
The pattern is always the same. There was a good deck once. Someone adapted it for a client, someone else copied that version, and two years later there are eleven versions in circulation, the logo has three different sizes and the numbers on slide six are from a year nobody remembers.
A presentation is not decoration. It is what stands in for your company in a room where you are not, and increasingly it is the artefact that gets forwarded internally to the people who actually decide. It has to work without you in the room.
Built once. Reused correctly.
- The structure before the slides: What the deck has to achieve, for whom, in what order, and what is not going in it. A presentation with three arguments has none, and cutting is most of the work.
- The deck each situation actually needs: A sales deck opens with the buyer's problem. A capabilities deck opens with proof. A board report opens with the number. Using one where another belongs is why a good presentation lands badly.
- Data that reads in three seconds: Charts built to be understood at a glance from the back of a room. The table with fourteen columns goes in the appendix, where it belongs and where it can still be defended.
- A working master template: With real slide masters, defined layouts and locked styles, so a new slide comes out right without design help. This is the part that decides whether the work survives six months.
- Editable in the software your team owns: PowerPoint or Google Slides, working, not a PDF someone has to ask us to change. A deck your team cannot edit is a deck that gets rebuilt badly the first Friday you need a version of it.
- A short guide for keeping it right: How to add a slide, which layout to use for what, and what not to touch. A page or two, because a fifty-page brand manual is a document nobody in sales will ever open.
When the company shows up looking like eleven companies.
- Companies where every salesperson carries a different version of the same deck
- Manufacturers whose capabilities presentation is a catalogue with slides around it
- Technical teams whose expertise disappears inside a wall of text
- Businesses presenting to boards or committees with no fixed reporting format
- Exporters needing the same deck to work in several languages and markets
- Teams rebuilding a presentation from zero every time a client asks for one
A deck for an investor is a different discipline: an investor is testing risk in a future, a customer is buying a solution to a problem they have now. Investor pitches have their own page and their own structure.
Before you sign.
Do you write the content or only design it?
Both, and the writing is where most of the value sits. Turning a technical company's expertise into an argument a buyer can follow is the difficult part; making it look right afterwards is comparatively mechanical. What we need from you is the raw material and the technical review, since nobody outside knows your product as well as your own people.
Will our team be able to edit it?
That is the whole point of delivering a real master template rather than a set of finished slides. Working slide masters, defined layouts and locked styles mean a new slide comes out right without a designer. A deck that only we can modify is a deck you will pay us to modify forever, and that is not a service, it is a subscription you did not ask for.
How many presentations do we need?
Usually fewer than a company thinks. Most need one sales deck, one capabilities deck and one reporting format, all sharing a system so they look like the same company. Building eleven bespoke decks is how you end up back where you started, with eleven versions drifting apart.
Can you adapt the one we already have?
Often yes, and when the structure is sound that is the cheaper answer and we will say so. When the deck fails because the argument is wrong, redesigning it produces a better-looking version of the same problem. We read it first and tell you which case you are in.
What about other languages?
Adaptation into English, Spanish and German is part of what we do, and it is adaptation rather than translation. A German technical buyer expects specification and evidence early; a Mexican buyer expects relationship and context first. The same slides in a different order, which a translation agency will not do for you.
ONE COMPANY.
ONE DECK.
It starts with the Diagnostic: what standing still is costing you, what fixing it costs, and what gets fixed first — in your own data. Paid work, credited 100% against the fix if you move within 90 days.
Book your Diagnostic ↗