Rows of racked raw-material drums in the warehouse of a household and personal care contract manufacturer
Content, SEO & AEO United States

A U.S. contract manufacturer — Household & personal care

Name and logo pending written authorization from the client.

Search authority for a private-label producer

×16 Search impressions
6.3 Avg. Google position, from 21.9
◈ Result

Average Google position from 21.9 to 6.3. Monthly impressions from 2,522 to 40,890 — sixteen times more — and 200,000 impressions in the United States.

Challenge

A domestic contract manufacturer of detergents, cleaning and personal care products, competing against offshore producers on a search page where it did not appear. Average position 21.9 in May 2025, with barely 2,500 impressions a month.

Solution

Editorial content aimed at the three decisions that settle a private-label contract before anyone asks for a quote: domestic versus offshore cost, eco-friendly formulation, and what buyers actually want in the category. Each piece written to rank and to be cited.

Result

Average Google position from 21.9 to 6.3. Monthly impressions from 2,522 to 40,890 — sixteen times more — and 200,000 impressions in the United States.

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